The Aesthetic Immersion
Marketing Plan:
Market a High-Margin Treatment Effectively (Whilst building deeper relationships with your patients)
Let’s build a marketing campaign for one of your clinic’s most profitable treatments - together.
During this 2-hour workshop, you’ll plan a promotion that both generates bookings and fits in with your values. (No unrealistic promises... doctored before-and-afters... Or unsustainable discounts. Just honest communication that builds trust.)
The early-bird price for the workshop is just USD $47 (that’s around £34) and will run until Wednesday, July 21. After that, the price will rise to $87 (that’s around £63).
I'm going to be running the workshop on Sunday, July 25 at 4-6pm UK / 11am-1pm Eastern / 1-3am Sydney / 8-10am Pacific.
This workshop is for owners of aesthetic clinics and medspas who are tired of hit-and-miss marketing, and instead want to learn how to shape a strategic, coordinated, well-thought-out promotion across all their channels.
This is a hands-on session, so come prepared to apply the ideas you learn! Plus you’ll get access to the recording of the workshop, which you can watch and use any time.
Join the live online workshop and learn how to:
✨ Create an offer that is both highly profitable for you and which appeals deeply to potential patients
✨ Talk about your treatment in a way which resonates with leads and makes it irresistible to them - without exaggerating, using dodgy photos or promising rock-bottom discounts.
✨ Integrate your own story and personality into your marketing, in a way which feels comfortable and not show-offy... and which sells more treatments.
✨ Promote the same treatment to existing patients again and again, so they still pay attention and book... Even after hearing about your treatment repeatedly. Not just theory - we’ll map out several campaigns together.
✨ Create a sales funnel to attract and convert new leads - again, we’ll map this out together for your chosen treatment, so you can maximize revenue from every lead you generate online.
✨ Build a marketing schedule that immerses patients in your world, so your marketing becomes hard to ignore... But which is realistic for your clinic to maintain.
What Attendees Are Saying
“I liked the framework showing how to market the same treatment to the same people from different angles, so you can keep it fresh and they can enjoy your marketing, instead of feeling that you’re harassing them”
- L., surgeon in California
“This really helped me visualize how a marketing campaign should look and gave me an easy-to-grasp framework for planning mine. It also hit home that I should be making my marketing more focused on something that’s unique to us, rather than talking about ‘anti-aging’ in general”
- J., owner of skincare studio in Iowa
“We have an eBook that acts as our lead-magnet right now, but I realized it’s not specific or niche enough. It talks about aging, but it doesn’t necessarily correlate to people wanting to become our patients.”
- S., aesthetic clinic owner in London, UK
“It was an eye-opener to discover that people need to see an ad 7-12 times, on average, before taking action. So if we’ve got patients who we’ve emailed once and not shown interest, we need to go back to them and revitalize those customers. That’s something we’ve been missing”
- L., marketing manager for clinic in the Channel Islands
“I’m going be a lot more coordinated about my marketing from now on, picking one subject and returning to it repeatedly instead of talking about Botox one day, fillers another day. We need a running theme”
- P., aesthetic clinic owner in Wales
© Brainstorm Digital 2021. All rights reserved.